Areas of Practice Experts specialists, academics, industry insiders, journalists Tastemakers early adopters, culture makers and connectors Niche/under-served communities B2B, under-served communities, early adopters, people who are ‘off-grid’, exploring new categories or territories Event speakers speakers for presentations, round table discussions, breakfast meetings, trend immersions. Consultancy strategic approach / methodology for recruitment or fieldwork. best practice guidance on tone of voice and incentivising.